non-fiction books

Non-Fiction Books – My recommendations

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These are Non-Fiction Books that I have read and recommend to you.

Each book has its own merits, different categories, different ideas but I carry a bit of each book with me every day.

I curate all of my reading lists carefully and you can be sure that any book on this page is worth your time.


Start with Why by Simon Sinek

Start with Why – How Great leaders Inspire Everyone to take action.  This book was published in 2009 and I’ve read it about 3 times now. The book is aimed at businesses, but I see a lot of parallels for our personal lives and how we communicate with others.

The book explains, using examples such as Steve Jobs, Martin Luther King and the Wright Brothers about how they managed to deliver their message and for it to resonate with so many people simply by explaining their why for doing things rather than their what. Simon explains the Golden Circle, something that Amazon uses for its customer centric business.

I highly recommend the book and Simon’s TED talk which is one of the most downloaded of all time.


Quiet – by Susan Cain

Quiet – The Power of Introverts in a world that can’t stop talking

This book changed my life, honestly. I have always felt a bit of an outsider, liking different things and enjoying quiet pastimes.

Susan was exactly the same and she knew that there must be others like her. She researched this over a period of about 10 years and found that there were huge numbers of people like us, many who have become very famous at what they do. Introverts and its Ok to be like that. We are not weird, just Quiet.

I recommend that you read this book, it may just change your life too.


Nudge – Thaler & Sunstein

Nudge – Improving Decisions about health, wealth and happiness.

This is a book about Human Behaviour and Choice, my particular area of interest.

It’s written by Richard Thaler and Carl Sunstein, two Professors from the University of Chicago, one in Behavioural Economics and the other in Law.

It was published in 2008, around the time of the financial crash and was an instant hit; it discusses big questions facing our society and asks how are we going to manage them for the future?

The book uses examples from Finance to organ donation to Saving the Planet and discusses the concept of using small nudges in our choices to bring about a significant impact on our behaviour and thus bring overall economic and environmental impacts.

The One Thing: Gary Keller


The One Thing : The Surprisingly Simple Truth Behind Extraordinary Results

This is another book that really opened my eyes.

The main premise of the book is about focus, essentially. Finding ways of bringing you back to a point where you can achieve things in your day and fight overwhelm and the anxiety and stress that brings with it. 

He suggests that by focussing on One Thing at a time you can achieve so much more.

It is a great book, well written, easy to read and one you will go back to. I highly recommend it. 


Man’s Search for Meaning by Viktor E. Frankl

Man’s Search for Meaning – The classic tribute to hope from the Holocaust.

This book was written in 1945 by Viktor E. Frankl, the Austrian Professor of Neurology and Psychiatry at the University of Vienna Medical School and originally was never meant to be published.

It was a book that he wrote about his time in the concentration camps, in Auschwitz, Dachau and others. Their daily life, fight for survival and how through it all he and others with him, found purpose.

I will say that it is a difficult read but an important one and will stay with you for a very long time. It has changed my outlook on a lot of things.

Purple Cow – by Seth Godin

Purple Cow – Transform your business by being remarkable

This is a short book by the brilliant Seth Godin about how to transform your business by being remarkable, by standing out.

For example, if you are a brown cow in a field, munching away on the grass no-one will notice you.

However, if you are a Purple Cow in the field munching on the same grass, you will stand out and be noticed.

Seth has a simple easy style that makes his writing very engaging. This is a business book, as the title suggests but I think there are ideas in there that you could use in your personal life too.

Also, at just 136 pages, you could read it in an afternoon and implement the ideas right away!